Creative Projects
The making side.
Coaching is the bulk of what I do. It isn't all of it. I build things, I shoot things, I make things with my hands. Some of it ships. Some of it stays in the studio. The thread is the same: paying close attention to what's in front of me.
01
Custom websites for coaches
Most coach websites look the same because most coach websites came from the same template. Same hero, same "About Me" arc, same vague copy about transformation. I build sites for coaches who don't want that.
I've been writing, designing, and developing for two decades. I'm a coach. I know what makes a coaching website work and what makes one feel generic. The work is small-scope by design: one designer, one developer, one coach. We move fast and we keep it specific.
(If you're a coach with a website that doesn't sound like you, this might be relevant. Send me what you have and what you wish it said. Get in touch.)
02
AI tools, vibe-coded
I build AI tools for coaches mostly at night, mostly at the kitchen table. The first one shipped is CredentialPrep: ICF exam and session evaluation prep for coaches working toward ACC, PCC, or MCC. Scenario-based questions, transcript evaluation against ICF competencies, AI feedback that names what was happening in the session under the surface.
I started it because I wanted the tool. Other coaches started using it. I kept building. There are more in development, mostly aimed at making the daily work of coaches and coaching organizations less painful.
If you have a tool you wish existed for your practice or your network, I take on custom builds. More on that here.
03
Photography archive
For fifteen years before coaching, I was an international photojournalist. I was a regular contributor to The New York Times, working across long-form features, portraits, and self-assigned projects in places that scared me.
I have an archive going back almost twenty years. It's been mostly closed since I started coaching full-time. I've started reopening it. Some of it might end up as prints. Some of it might end up as a book. Some of it will probably stay where it is.
(Selected work is going up here gradually. If you want a print or you're curating a project where some of this might fit, tell me what you're looking for.)
04
Pottery
I make pottery on weekends when I can. It's the only thing I do that has zero professional dimension to it, which is the point. The hands learn things the head can't.
Mostly functional pieces. Some get used at home, some get given away. I've started photographing the ones I like.
More to come.
This page will fill in as the projects do. If something here connects to something you're working on, the fastest way to get me is email.
Get in touch